T IJ CELEBRATED PARTIES IN THE NEIGHBORHOOD
When asked what ‘t IJ stands for, we immediately respond, “Making great beer!” But why do we brew all this beer? To bring people together. To get to know one another better and to share some laughter. Especially in the city, where this is often most needed, we actively work on creating opportunities for connection because those are the best moments to enjoy a glass of beer.
Bock beer our way
The days are getting shorter and wetter, but don’t be sad because this also means that IJbok is available again.
Arm in arm, even better
Our new special started as a one-time creative outburst by our brewers at the last edition of the Amsterdamse Feest onder de Molen. This beer flowed from the tap more than any other. Such a success that it is now available to everyone under the name IJbräu.
Panja Paloma: the new sexy beer cocktail
Una Paloma Panja! A summery combo of ‘t IJ beer and a Paloma cocktail with grapefruit, lime, and Tecán tequila. The perfect serve?
Brouwerij ’t IJ X Roos Creative Lab
We gave our beach chairs a new look and Roos made new bags from the old fabrics. If you’re thinking, I want one of those bags, mark June 22 and 23 in your calendar. That weekend is the next edition of The Creative Lab, and you can score our bags there.
Seeking silence and tranquility? Don’t call ’t IJ!
This summer, we will be at all TAPT events with the Brouwerij ’t IJ Belspel. For this bell game, you don’t need a phone to call in. Here, we do it with a bicycle bell.
A refreshing and fruity one
We felt like trying something different again. That’s why we gave our beloved Calypso a new twist and made the recipe even fresher and fruitier.
EGGSHIBITION 2024: BIGGER, BETTER, BRIGHTER
On Saturday March 30th, the 4th edition of Eggshibition took place at VOGELFREI, the creative stronghold of the Havenloods in Utrecht. 15 Utrecht artists unleashed their creativity on 15 ostrich eggs, bringing the total collection to over 50! With each egg that arrived in the days leading up to the event, we were amazed anew. Each creation was a gift in itself. The exhibition on Saturday afternoon was quickly followed by a diverse program of special entertainment lasting into the late hours. With a good glass of PaasIJ in hand, it was once again a fantastic party.
Vrijwit wins the Untappd Community Awards
Vrijwit was the highest-rated low-alcohol wheat beer in 2023 according to the Untappd Community. Nice, especially because the drinker has chosen.
Through the mobile app of Untappd, users can check in and rate the beers they drink and share this with their friends. For the awards, the beers were ranked by style based on their average rating given by users in the calendar year 2023. Vrijwit received a total score of 3077.
Time to drink PaasIJ again
We can’t start drinking PaasIJ early enough. PaasIJ is a spring beer that we’ve been brewing since the early years. And this spring, it’s back, just as popular as ever. And just as flavorful, dark blond, and delicious.
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