At Brouwerij ’t IJ, we are taking a big step toward a more sustainable future. Starting in March 2025, all our beers will be available in deposit bottles or recyclable cans. Each packaging has its own character, but the flavors remain the same.
Deposit bottles: less waste, more reuse
By switching to deposit bottles, we reduce the CO₂ emissions from our packaging by an impressive 85%. Instead of disposable bottles, we now use bottles that can be refilled. This saves energy and raw materials.
Cans as a striking eye-catcher on every table
In addition to being highly recyclable, cans also help maintain the quality of our beer. Plus, they provide a fantastic large canvas for bold designs—a real eye-catcher on any bar or table.
Can, bottle, or keg: the right fit for every beer
We have carefully studied which packaging best suits our different beers and your favorite drinking moments. Whether you enjoy an IJ beer from a bottle, a can, or a freshly poured glass, the taste and quality remain unchanged. All beers will continue to be available on draft.
A nod to our past
Our new deposit bottles bring our beers back to their roots. We’re using the same bottle model as when Brouwerij ’t IJ first started in 1985—now with a modern twist. With the iconic ostrich on the label and a fresh new look, our bottles and cans are ready for the future. We are proud to cheers to that!
